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For the entire month of July 2007, as part of a campaign to hype the July 27th opening of the movie, 11 “7-Elevens” stores all over North America changed their names to Kwik-E-Marts, and begun selling products like Buzz Cola, movie doghnuts, KrustyO's cereal, and Squishees --including WooHoo! Blue Vanilla flavor. It was decided that Duff Beer would not be sold due to the movie being rated PG-13, and the promoters wanted to have "good, responsible fun," though it was noted that it was a tough decision (not one that they battled long enough over in my opinion) There's already a blog dedicated to the redoux, and a few Flikr albums worth perusing. More info is available at wiki if you simply must know more.
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